We ensure you are prepared to pitch your product successfully.
What’s on the horizon for your brand in 2026? Have you planned all your promotions and budgets, predicted your stock requirements, and ensured your production and distribution can meet all those needs for each retailer?
If you’re asking, “But how can we know that already?”, we need to talk about your Business Case. BNQ maps all the costs of doing business with each retailer/grocery store. Our brands go into every opportunity with a complete overview of what they will need to provide and budget for with each retailer.
Without this knowledge, we have seen brands win major retail opportunities only to have to back out because they aren’t ready to meet all the deliverables. This isn’t the fault of the brand or the retailer; it’s a result of not knowing what you don’t know. And occasionally it’s the result of a broker trying to push sales and meet quotas.
How to sell your product to grocery stores in Canada.
Your brand should only be pitched to retailers that you are ready to work with. There are hundreds of incredible grocery stores across Canada, and it’s our job to match you with ones that work with your growth goals and ability. Then, when you’re ready, we help you pitch to those retailers with confidence. Knowing that your brand won’t have to scramble to meet the demands of your agreement.
Understanding Retailer Agreements
Let’s talk about retailer agreements for a moment. You’re an expert on your product; that doesn’t mean you have to be an expert at navigating retailer agreements. They are lengthy, detailed, and most people can’t decipher them on their own. Neither party is trying to overcomplicate anything; a lot goes into a new retailer agreement, and in most cases, the retail rep doesn’t have the time to go over every detail with every new brand. At BNQ, our team has built relationships with retailers, and we specialize in navigating these agreements on your behalf.
How a Business Case changes the game.
With this in-depth knowledge of these agreements and historical market data, we build a Business Case for our brand’s new retail relationships. We arm your brand with the knowledge of what your deliverables will be and the costs-of-doing business before we pitch a grocery store on your behalf.
Your team goes into each pitch feeling confident, knowing that if/when you win this new opportunity, your brand can succeed. It’s a lot like visualization before the big game, but you don’t have to guess what will happen; you already know how the game will play out.
With a Business Case, we map out:
Forecasting and sales projections, based on historical data and retailer comparables.
Promotional planning for the year.
A detailed cost breakdown of program costs, flyer and advertising fees, listing and operational costs, and more.
Go into each pitch knowing that your brand can succeed with the grocery store you are pitching. No hidden costs and no surprises. To learn more about how BNQ helps brands create winning pitches for Canadian grocery stores and retailers, book a call with us today.
