How brands are making smart sales and investment decisions in the Canadian retailer market.
What if you could test the Canadian retailer market before investing in the prep it takes to work with a larger retailer? This is why we created the Pay-To-Pitch model. For only $1000 CAD, we will pitch your brand to a Canadian retailer.
How to sell your products to retailers
Getting your foot in the door of Canadian retailers can be an arduous process. It’s not as simple as sending an email and booking a meeting. The buyers at these retailers are inundated with 100s of pitch requests per week – you have to find a way to stand out in this competitive industry.
The most effective way is to work with a food & beverage broker. CPG food & beverage brokers have established relationships with the retailers you’re trying to meet. At BNQ, our team is on a first-name basis with these buyers, and they take notice when we present a new brand to them.
When should you pitch your brand to a retailer?
This comes down to the size of the retailer you’re interested in being listed with and the competitiveness of your product space. For us, this means it comes down to the data. We help brands determine which retailer to pitch to based on historical and current data to best predict their product’s performance in a retailer and region.
How does this apply to our Pay-To-Pitch model? We use this data to determine which Canadian retailers and their customers would see the most benefit from your products being sold in their stores and fine-tune your pitch to showcase those benefits.
After the retail pitch strategy is determined, we inform brands of their costs, products, promotions, and other commitments required to meet the standard for this retailer relationship to be successful. This transparent approach ensures growing brands aren’t committing to more than they can handle.
“Strategic growth includes having a clear picture of the expectations from the brands, retailers, and broker.”
Who uses Pay-To-Pitch to get listed with retailers?
While this is one of our newer services, we are seeing success for companies that are ready to expand into Canada or are considering moving up from a mid-size to large retailer partnership. Each of these steps requires an upfront investment from the brand, and gaining a commitment from a retailer before making this step provides an added layer of security.
Companies considering the Canadian retail market face the added cost of updating their packaging to meet our Canadian nutrition and certification labelling requirements. Having a retail relationship in place before investing in this change mitigates some of the risks associated with these cross-continental endeavors.
As for companies already in the Canadian market, the Pay-To-Pitch model enables brands that already work with BNQ Management to secure a larger retailer commitment before moving up a flat-rate service tier. Ensuring that all aspects of their budget and deliverables align with their current growth.
Food & Beverage Broker service packages designed to grow with your brand.
Not sure what we mean by flat-rate services? At BNQ, we have dropped the commission model and now provide flat-rate services through tiered packages. The services we provide, along with your monthly rate, are always predictable. Your brand retains more of your profits each month, and you have the flexibility to move up or down a service tier, depending on your needs. No commissions and no surprises.
If your brand is interested in selling with a Canadian retailer for the first time, or you’re already here and ready to scale up – we have the relationships and service packages to meet your needs where you are today and tomorrow. Book a free consultation to learn more.
